Books have been written on this matter, and the conflict and ruckus about where the "hot" video slots are positioned in the casino are still taking place – sixty yrs after the slots were first placed in the casinos.
The quintessential rule is that the very best slots were placed just inside the main doorway of the casino; so that people passing by would be able to see jackpot winners … be challenged to come inside and play. Our conclusion is that this is definitely no longer true.
Almost all of the major casinos today are giant complexes and it’s no longer possible to see inside from the sidewalk, so there’s no longer a reason to position the ‘loose’ slot machines close to any of the doors.
Another classic rule is that loose one armed bandits are positioned on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be inspired to play. Notably though, we find that this also isn’t a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Nowadays, casinos are constantly changing their philosophy about where to place the loose slots.
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